Jesse is the Chief Marketing Officer at Magneti, a digital marketing agency based in Colorado. His background includes time in tech startups, B2B digital marketing, and integrated campaign strategy and management. Jess is a Colorado Native, graduate of Colorado College, and is obsessed with marketing and storytelling. He loves the creative and analytical team that makes up Magneti.
What will be covered:
1. Why Digital is Similar to Traditional (using a model I built called the PCP model)
2. Four key differences between Digital and Traditional that drive agencies and clients
3. How marketers should us LTV and CAC to mesaure ROI