The AMA Marketer’s Toolkit – FREE to AMA members – can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!

Join the AMA for access to ALL of the Toolkits!

Become a Member today, and join a network of over 30,000 members who work, teach and study in the field of marketing around the world.  Learn more about AMA membership benefits, and join us today! ​​​​​​​

Branding & Marketing

Branding and Marketing Essentials

The Marketing & Branding Essentials provides you with a variety of tools and templates to help you in your marketing program and strengthen your brands. These essentials include everything from a Calendar & Budget Template to a Brand Assessment Tool to a Key Marketing Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Content Marketing

The Content Marketing Essentials provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools​
Content Marketing Assessment
Content Monitoring Tool
Content Marketing Strategy Scorecard
Content Marketing Assets Database
Content Quality Checklist
SEO Keyword Database
Content Marketing Contributors Database
Content Marketing Metrics Dashboard

Templates/Samples
Buyer Persona Template
Buying Process Stage Template
Content Marketing Editorial Calendar
Content Mapping Template
Message Mapping Template
Case Study Template
White Paper Template
Content Marketing Budget Template​​​​​​​​​​​​

Lead Generation

The Lead Generation & Automation Essentials provides you with a variety of tools and templates to help you get started on automating marketing and sales functions and generate quality, targeted leads for your sales team. These essentials include everything from a Lead Scoring Template to a Message Mapping Tool to a Lead Generation Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools
Lead Generation Objectives Scorecard
Lead Generation Prioritization Tool
Lead Generation Metrics Dashboard
Lead Generation Maturity Assessment
Message Mapping Tool
Qualified Lead Definition Tool
Marketing Automation Vendor Evaluation
Marketing Automation ROI Calculator

Templates/Samples
Lead Scoring Template
Lead Acquisition Model
Communications Touchpoint Design
Marketing Automation Business Case
Marketing Automation Vendor Matrix
Marketing Automation Consulting RFP
Marketing Automation System RFP​​​​​​​

Mobile Marketing

Mobile Marketing Essentials will provide you with the tools and templates you need to define, track and report the success of your mobile marketing program. These essentials include such things as Readiness Assessment, Strategy Scorecard, Competitive Tracking Tool and more. Click on any of the tools below to learn more and to access the tools.​

Interactive Tools
Mobile Marketing Resource Database
Mobile Marketing Planning Checklist
Mobile Marketing Metrics Dashboard
Mobile Marketing Strategy Scorecard
Mobile Marketing Readiness Assessment
Mobile Marketing Risk Assessment
Mobile Marketing Vendor Selection Tool
Mobile Marketing Competitive Tracking Tool

​Templates/Samples
Mobile Marketing Device Policy Template
Mobile Marketing Business Case Template
Mobile Marketing Channel Selection Template
Mobile Marketing Manager Job Description
Mobile Marketing Project Charter
Mobile Marketing RFP Template
Mobile Marketing Usage Survey​​​​​​​​​

Social Media

​The Social Media Essentials will provide you with the tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.

Interactive Tools​
Social Media Capabilities Assessment
Top Social Media Sites Database
Social Media Channel Map
Social Media Competitive Tracking Tool
Social Media Posting Schedule
Social Media Program Metrics Dashboard
Social Media Strategy Scorecard

Templates/Samples
​Social Media Business Case
Social Media Manager Job Description
Social Media Usage Survey
Social Media Consulting RFP Template
Social Media Policy & Guidelines
Social Media Implementation Checklist
Facebook Page Checklist
LinkedIn Company Page Checklist​​​​​​​​

Website Development

​Website Development Essentials will provide you with the tools and templates you need to audit, design, maintain and measure the success of a website that showcases your content and expertise and helps your sales conversions. These essentials include such things as a Web Requirements Priority Index, Website Content Audit Tool, Website Design RFP, Website ROI Calculator and a Website Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tools.

 Interactive Tools
Competitive Website Analysis Tool
SEO Maturity Assessment 
Website Content Audit Tool
Website Program Maturity Assessment
Website Program Metrics Dashboard
Website Program Strategy Scorecard
Website Requirement Priority Index
Website ROI Calculator
Website Vendor Selection Tool

Templates /Samples
Terms of Use Policy Template
Privacy Policy Template
Website Design Budget Template
Website Design RFP Template
Website GAP Analysis Template
Website Governance Document
Website Page Map Template​​​​​​​

Market Research

Market Research Essentials provides you with a variety of tools and templates to help develop a market research project that will deliver accurate and relevant results imperative to your making the right business decisions.  These essentials include everything from a Market Research Analysis Template to a Market Research Strategy Scorecard to a Research Proposal Template. Click on any of the tools below to learn more and to access the tool.​

Interactive Tools
Focus Group Facilitator Selection Tool
In Depth Interview Guide​
Market Research Capabilities Assessment
Market Research Project Schedule
Market Research Strategy Scorecard
Participant Profile Form
Research Consensus Ranking Tool
Sample Size Calculator​

Templates/Samples
Case Analysis Report Template
Exploratory Research Plan Template
Facilitator Evaluation Template
Focus Group Report Template
Market Research Analysis Template
Market Research Decision Problem Template
Market Research Presentation Template
Market Research Problem Template
Market Research Report
Research Proposal Template ​​​​​​​​