September Luncheon - New Media with The Broadmoor and Agency Vladimir Jones
Do you consider Pandora to be radio? Do you still watch TV, or have you begun to consume video through other platforms? Our media landscape is changing rapidly, and so are the many channels of advertising we use. Join Jon Bross from advertising and marketing agency Vladimir Jones and Lindsey Hafemeister from The Broadmoor Resort to hear how they navigate the plethora of new advertising options in our market.
What will you walk away with?
- A better understanding of unique media plaforms (like Pandora) and how to advertise within them
- How to leverage video beyond broadcast
- An understanding of today's media landscape
- How to leverage new media to drive consumer interaction
- How to track success in the new media platforms
- $40.00 CO AMA Members
- $65.00 CO AMA Non-Members
- $70.00 for walk-ins
More About the Speakers:
Jon Bross - Director of New Media, Vladimir Jones // With over 20 years of strategic planning experience, Jon brings thorough insight to Vladimir Jones and leads a team consisting of traditional and digital media planners and buyers. Jon currently oversees integrated media programs for Xcel Energy, Centura Healthcare, The Royal Gorge Bridge and Park and The Broadmoor Resort among others. A graduate of the University of Wisconsin, Jon began his career at Hoffman York Advertising (Saatchi & Saatchi) learning the planning processes on accounts including KFC, The Dow Chemical Company, Wisconsin Lottery and Yamaha water vehicles. His passion for the Rocky Mountains lured him to Colorado and Ackerman McQueen Advertising, where Jon spent several years working on Leap Frog, The Williams Companies and Six Flags amusement parks. Jon has worked in a wide range of industries and markets throughout his career and his current role as media director includes planning team development, channel management and integration of digital, social and brand communication efforts. When Jon isn’t marketing, he enjoys spending time with his wife and daughters, climbing Colorado’s mountains and playing upright bass in Grass It Up, a Colorado-based bluegrass band.
Lindsey Hafemeister - Marketing Manager - The Broadmoor // Lindsey graduated from the University of Colorado at Boulder in 2005, with a Bachelors in Business Administration, with an emphasis in marketing and finance. Out of college, she held her first marketing position at Quiznos Sub, headquartered in Denver. In her three year tenure at Quiznos, she served as Brand Expansion Marketing Manager working with the Franchise Sales team, and subsequently Brand Manager for the core line of products at Quiznos. Continuing her experience in restaurant marketing, Lindsey took a position at Red Robin Gourmet Burgers in Greenwood Village in the summer of 2008. At Red Robin she held the position of National Marketing Manager, working on the planning and launch of national promotions for the 500+ unit chain. In September, 2010, Lindsey made the move back to her hometown of Colorado Springs to be with her to-be husband and to take the Food & Beverage Marketing and PR Manager position at the Five Star, Five Diamond Broadmoor hotel. Working in conjunction with Vladimir Jones and Wagstaff Worldwide PR, she oversaw all marketing and PR efforts to promote the Restaurants at The Broadmoor to the local Colorado Springs community as well as potential hotel guests. After two years at The Broadmoor, Lindsey took the position of Marketing Manager of the hotel in October, 2012. In this current role, Lindsey manages all advertising and promotional efforts for the hotel, with Vladimir Jones as the agency of record for all media strategy, planning and buying, creative production, digital strategy and execution, and consumer research.
Fun Fact: All attendees will be entered into a drawing for a one night stay at The Broadmoor.
Additional details to be provided at the event.
- If you haven’t set up an account on this site, please select “Create New Account” at the end of this registration process to complete your purchase.
- We currently can not give out any refunds. If you contact us prior to 48 hours of the event, we'll happily substitute your registration for a future event in that category (ex: luncheon, for a future luncheon). We apologize for any inconvenience this might cause.