Marketing Landscape Q&A with Jason Duong of Appliance Factory Outlet

Jason is a Colorado native and studied at Colorado State University for business. He has been at Appliance Factory and Mattress Kingdom for 10 years and has been the Marketing Manager for the past seven years. Appliance Factory does all of their marketing internally through North Media, an internal marketing firm.   Comparing marketing challenges […]

OpenSnow

Q&A with Colorado Marketing Leaders: Eric Strassburger of OpenSnow

Eric Strassburger is the Director of Partnerships with Boulder-based OpenSnow, a team of weather forecasters who write “Daily Snow” updates that will point you toward the best snow conditions around the country.  How did the company get started? And why? This was a classic “scratch your own itch” beginning for a business. Joel Gratz was forecasting […]

Q&A with Colorado Marketing Leaders: Justin Bresler, VISIT DENVER (Part 2)

VISIT DENVER Team Makes Multi-Channel Marketing a Winning Strategy for Tourism This is Part 2 of a 2-part interview with Justin Bresler, VP, Marketing & Business Development for VISIT DENVER, the Convention & Visitors Bureau for the city. Click here to read Part 1 Imagine marketing a company that doesn’t sell anything, but has a global audience. Or […]

Request for Quote – CHAMP Grant: Industry Market Research

The Colorado Helps Advanced Manufacturing Program grant awarded to Red Rocks Community College will increase the attainment of manufacturing degrees and certificates that align with the industry’s recognized competencies, skills and certifications to create a pipeline of highly-qualified advanced manufacturing industry workers. The colleges will add industry-driven content to the manufacturing program and redesign several […]

Colorado Marketing Leaders: VISIT COLORADO

Q&A with Colorado Marketing Leaders: Justin Bresler, VISIT DENVER (Part 1)

VISIT DENVER Team Makes Multi-Channel Marketing a Winning Strategy for Tourism This is part 1 of a 2-part interview with Justin Bresler, VP, Marketing & Business Development for VISIT DENVER, the Convention & Visitors Bureau for the city.  Click here to read part 2. Imagine marketing a company that doesn’t sell anything, but has a global audience. […]

All Things Social

5 things You’ll Learn at All Things Social on November 17

The rapid growth and widespread adoption of social media have caused marketers, entrepreneurs, and anyone looking to build a personal brand to reshape their communications strategies to adapt. Whether you know it or not, social media has a material impact on your business and has the potential to fundamentally change public opinion with the click […]

Rejuvenate Series – The Imposter Syndrome

Welcome to the sixth and final installment of the Rejuvenate Series. We hope that the series has delivered on its promise to bring you thought provoking subject matter designed to make your everyday work life more rewarding. I’d appreciate hearing from you if you have any comments or feedback on the series. My contact information […]

9.19.2016 // Job Opening – National Sales & Marketing Director

The Lenz Firm is recruiting for a National Sales & Marketing Director who will be responsible for a team of 2 Sales Managers covering the US Market and is uniquely positioned for an ambitious leader who enjoys expanding the sales revenue nationally – this is not a traditional sales role. We are searching for a […]

Rejuvenate Series – It’s Never Too Late

Perhaps you’ve heard about the experiment that some scientists performed on a frog. I can’t substantiate it for a footnote, but for our purposes, it doesn’t matter. The scientists placed the frog in an aquarium and observed pretty typical frog behavior. Sometimes the frog jumped so high that it hopped right out of the aquarium […]

AMA Launches New Brand Identity

AMA members will soon be seeing a new look for the national American Marketing Association, which launched an updated brand identity and logo at its 2016 Leadership Summit in April. Colorado members will begin seeing the chapter’s new logo in use across all marketing and communications channels starting in August. The new brand identity was […]