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What CMOs Know

September 23, 2015 @ 7:30 am - 9:00 am MST

What CMO's Know

Colorado’s business and marketing environment is unique. There are many small- to mid-sized companies dotting the landscape, it’s a hotbed for non-profits, and the tech entrepreneurial scene seems to have taken off to the stratosphere.

There are many CMOs in practice, if not title: Marketing professionals doing the execution but responsible for the strategy. And, of course, there are many who have an eye on the c-level position. Either way, we all need to understand what CMOs tackle every day. The pressures they feel, the trends they watch, and the acumen they need.

Join a panel of some of Colorado’s top CMOs, hosted by Colorado’s leading marketing organization—the Colorado AMA—to learn what the corporate marketing view looks like from a mile high.

Panelists:

  • Rett Kearbey – Chief Marketing Officer for TRELORA
  • Bob Kumagai – Chief Marketing Officer for LocalGravity AG
  • Jennifer Nealson – Chief Marketing Officer of the Denver Center for the Performing Arts (DCPA)
  • Rebecca Tann – Chief Marketing Officer for The Tag Agency

Check-in and breakfast networking begin at 7:30 a.m. The panel discussion begins promptly at 8 a.m.

Tickets: $20 COAMA Members (A 40% Discount!) | $35 Non-Members

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Parking

Parking is available in Evans Parking Garage (2130 S. High St., Denver, Colo., 80208). From I-25, exit University Blvd heading south. Turn west on E. Evans Ave. Turn south on S. High St. Take your first left into the Lot E Garage and head to the gate; go to the direct right for guest parking. Use the pay station in the garage so you do not get a ticket! Exit the lot on the southeast corner and continue to walk southeast, following the signs to the Joy Burns Center Ballroom.

About The Panelists

RettRett Kearbey – Chief Marketing Officer for TRELORA

Rett is the Chief Marketing Officer for TRELORA, the nation’s first commission-free real estate brokerage, where he oversees marketing, sales, public relations, and brand experience.  Prior to TRELORA, Rett was one of five people developing new commercial account strategies for Apple Retail stores across the U.S.  His expertise also includes staffing, launching, and training new business sales offices, managing complex customer life cycles, and leading teams to provide outstanding customer service in a variety of industries.

BobBob Kumagai – Chief Marketing Officer for LocalGravity AG

Bob Kumagai is a seasoned marketing strategist and executive with a deep background in strategic marketing, product development, e-commerce, sales support, interactive media, and digital advertising. Bob began his career in the corporate hospitality industry after earning an MBA from DU’s Hotel & Restaurant Management School. He went on to start-up a successful business, pioneering innovative merchandising and marketing strategies for the retail music industry. An early adapter of the online channel, he worked for digital marketing agencies LinkShare and Avenue A Razorfish, with clients that included Chase, American Express, Ford, Select Comfort and Blockbuster. He has led the online marketing strategies and teams for ClickBank, onTargetjobs, Avis Budget Group, and is now establishing the brand, product and go-to-market strategy for LocalGravity, a start-up that provides location and competitive tracking data to the emerging markets of China and Southeast Asia.

JenniferJennifer Nealson – Chief Marketing Officer of the Denver Center for the Performing Arts (DCPA)

Jennifer Nealson is the Chief Marketing Officer of the Denver Center for the Performing Arts (DCPA).  In her three years at the Center she has led significant efforts that have increased revenue and loyalty with annual attendance of 800,000 through 43 productions in 8 theatres. She oversees sales, marketing, communications, customer experience, box office & call center operations, theatre operations and community & civic affairs. Jennifer has management responsibility for more than 70 employees, 400 volunteers and a $15M budget.

RebeccaRebecca Tann – Chief Marketing Officer for The Tag Agency

Rebecca Tann is an experienced and dynamic marketing executive, who oversees marketing strategy and multi-million dollar budgets that include advertising, direct marketing, digital marketing, sales support, public relations, event marketing and customer retention programs. She currently is the owner of The TAG Agency, full service marketing and communications agency that provides integrated programs with the objective of exceeding client expectations. Previously, she was the Vice President of Marketing for Regus, the world’s leading provider of flexible workplace solutions with a global footprint of 3,000 locations in over 120 countries.

 

 

scottmclagan

MODERATOR: J. Scott McLagan – Professor of Practice, Daniels College of Business, University of Denver

Scott is a Professor of Practice in the Management Department at the Daniels College of Business at the University of Denver. He also does Management Consulting and Executive Coaching with organizations of all sizes in a wide range of industries. He teaches and consults in the areas of Leadership, Strategic Planning/Execution, B2B Marketing and Global Business.  He is the Faculty Lead for both the Executive Leadership and Global Business courses in DU’s highly ranked Executive MBA program. Prior to joining Daniels, Scott spent over 27 years in industry and has a diverse professional background.  He held senior executive roles with two large global companies (Emerson Electric, Monsanto) and a high tech start-up.  He has functional experience in General Management, Strategic Planning, Marketing, Engineering and Sales Management.

Details

Date:
September 23, 2015
Time:
7:30 am - 9:00 am
Event Category:

Refund Policy

AMA Colorado will refund the cost of your ticket (minus EventBrite fees) until 24 hours before the event start time. Please contact us to request a refund.