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Users and Downloads: Growing Your Killer App

September 8, 2015 @ 6:15 pm - 8:00 pm MST

Market your killer app

Tuesday, September 8, 2015 | 6:15-8:00 p.m.

University of Denver, 2101 S University Blvd, Margery Reed Hall, Suite 20, Denver, CO 80210

Tech entrepreneurs and the agencies who support them: Your app is not alone. Building a great product isn’t enough to build a sustainable user base. Stories of great products that no one ever found litter the has-been tech entrepreneurship landscape. Marketing has to be at the core of your and your clients’ best practices if you want your app (and business) to succeed.

Join some of Colorado’s most savvy tech marketers, hosted by Colorado’s leading marketing organization, to learn:

  • How do you launch big and loud? Or is that even right for your app?
  • How do you improve the discoverability of your app after its initial release?
  • Is there a formula for money-per-download to include in planning?
  • How do you build relevant marketing plans aligned with distribution strategies to get your app into more people’s hands more cost effectively? And ahead of your competition?

This is the first of four in the Colorado American Marketing Association’s Drive Digitally event series which focuses on the practice of digital marketing.


Check-in begins at 6:15 pm. Our event begins promptly at 6:30 pm. Beverages and light snacks will be provided.

Tickets: $15 COAMA Members (A 40% Discount!) | $25 Non-Members

About The Panelists

anke corbinAnke Corbin – Founder CEO, Globig 

Anke Corbin is presently the founder CEO of Globig- a global technology knowledge base, marketplace and network of experts to help companies go international. Prior to Globig, Anke was the SVP Sales & Marketing for Splick.it Mobile Platform, and the VP Sales, Marketing and Content at MapQuest. Her experience includes being an entrepreneur as well as having a variety of executive-level roles in marketing, sales strategy, business development, and retail distribution within web, mobile and brand divisions of Time Inc., Times Mirror Magazines and AOL.

Lizelle van VuurenLizelle van Vuuren – Founder and CEO,  Effectively and Women Who Startup

South African born and Colorado semi-Native since 1997. Lizelle is a ten year veteran of design thinking, startups, entrepreneurship, strategy, marketing, business growth and innovation. She’s a startup entrepreneur, innovator and full-stack marketer who loves to launch ideas and grow companies and frequently organizes events to empower other entrepreneurs. Lizelle is a true leader in the Denver startup community and devotes her spare time to empower women entrepreneurs as well as advise startups and new tech founders on how best to launch, gain traction and grow. She’s also the Founder and CEO of Women Who Startup who is working hard on building a platform for female entrepreneurs to connect, collaborate and find the resources they need to launch companies. Lizelle is the Founder and CEO of Effectively, marketplace for startups seeking growth, powered by a community of founders and marketers. Lizelle studied Performance Arts and Psychology at The University of Colorado Boulder. She completed her BA with Honors from The Art Institute of Colorado and completed her MBA with Honors with a specialization in Marketing from Capella University.

Brady BeckerBrady Becker – Co-founder and Investor, BluCar
Brady is currently Co-Founder and Head of Product at BluCar, an on-demand parking service. Prior to BluCar, Brady co-founded and drove product/UX/brand strategy at Brightkite (acquired in 2009) and Forkly. His work has been featured in the iOS App Store, The New York Times, Forbes, TechCrunch, and more. Brady is a TechStars alumni, attended Carnegie Mellon, and holds a Masters in Architecture from the University of Colorado.
Devon TivonaDevon Tivona – CEO, Pana
Devon is co-founder and CEO at Pana, an on-demand travel concierge. Previously, Devon developed iOS for Flipboard and served as a mobile lead at a travel technology startup, Everlater (acquired by MapQuest in 2013). Devon graduated with a Computer Science degree at CU-Boulder. There he studied predictive recommendation technology, which helps inform Pana’s artificial intelligence technology.


September 8, 2015
6:15 pm - 8:00 pm


Refund Policy

AMA Colorado will refund the cost of your ticket (minus EventBrite fees) until 24 hours before the event start time. Please contact us to request a refund.