Colorado is continually ranked as one of the top US beer producers with numerous breweries and micro breweries. Further, Denver is commonly noted as the beer capital of the US, with a growing reputation as the Napa Valley of beer. Join us to discuss with some of the top marketers in the space on March 22 at 6:30pm at the Joy Burns Center at the University of Denver for the Marketing in Breweries Panel.
Meet the Panelists:
Shannon Berner, Marketing and Communications Manager, Great Divide Brewing Co
Shannon Berner studied Strategic Communication at Miami University. Unsure what had compelled her to willingly move to Ohio, she changed course after graduation and spent 5 years living and working her way around the world. She found jobs everywhere from a tourism company in New Zealand to a University in Ecuador, and yes, even a brewery along the way. Upon returning to the US, she followed her passion for craft beer and cut her teeth in the Denver scene as the Marketing and Communications Manager for Wynkoop Brewing Co. For the last three years, Shannon has been with Great Divide, where she manages the 23 year old brewery’s marketing initiatives across the U.S. She oversees everything from packaging design, merchandising, events and sponsorships, digital marketing strategy, PR efforts, and a hundred things in between. Working for a small, yet growing, brewery, Shannon has her hand in a little bit of everything.
Tristan Chan, Founder, PorchDrinking.com
Tristan Chan is the Founder of PorchDrinking.com a national craft beer and lifestyle blog focused on storytelling within the craft beer industry. Additionally, Tristan has followed his passion in promoting the beer industry to the role of Marketing Manager for Ratio Beerworks located in the River North Art District. Tristan also loves ultimate frisbee, Kentucky Basketball, skiing, and making up ridiculous nicknames for his friends.
Jesse Brookstein, Proprietor / Marketing & Events Coordinator, Call to Arms Brewing Company
Jesse began his career in the beer industry working at a distribution center in Upstate NY in 2001, followed by a brief internship at Brewery Ommegang in 2005. He then moved to the craft beer mecca of Colorado and began working for Twisted Pine Brewing Co. in 2006, before joining the packaging team at Avery Brewing Co. in 2007. He held the post of Packaging Manager at Avery for three years before resigning in 2014 to open Call to Arms Brewing Co. in Denver with two of his former Avery colleagues. Call to Arms opened in 2015 and Jesse currently serves at the Marketing & Events Coordinator, where he organizes on- and- off-prem advertising campaigns and events such as the Tennyson St. Rumpus, The CTA Good Samaritan Program, and the Denver-based Community Supported Artisans program.
Steve Nilson, Lifestyle Marking Manager, Pabst Blue Ribbon
Steve “Stix” Nilson started as a snowboard boot developer back in the day. He then segued into a stint as Red Bull’s sports marketing manager. Later, Steve landed on what some would deem a dream job as Lifestyle Marking Manager for a popular beer company, Pabst Blue Ribbon.
Parking is available in Lot E (2044 East Evans Ave, Denver, CO 80208).
- From I-25, exit University Blvd heading south
- Turn west on E. Evans Ave.
- Turn south on S. High St.
- Take your first left into the Lot E Garage and head to the gate; go to the direct right for guest parking.
- Once you park, exit the lot heading southeast