In keeping with its pioneer history, Colorado is once again at the frontier. The marijuana industry is Colorado’s newrush: as promising as it is unknown, bringing as many stigmas as opportunities. The potential is undeniable, but what are the realities of entering and competing in the marijuana industry?
The Colorado American Marketing Association is proud to explore the marketing angle of this issue with a panel of the some of the industry’s foremost marketers. If you’re already marketing in the marijuana industry and want to learn new insights from experts or are curious about entering this space and don’t know where to start, this event is a rare chance to connect with leading marijuana marketing professionals. All marketers will find this session interesting and leave with an understanding of the lessons learned and challenges of marketing a brand new industry.
This dynamic networking breakfast and panel discussion at the beautiful Joy Burns Center Ballroom at the University of Denver will explore: What stigmas must be shed for the industry to move forward? How can marketing address this (or should it)?
- What are the key regulations marketers must navigate?
- What are some creative strategies and tactics employed to reach target markets despite the constraints?
- Beyond the regulations, what ethical concerns should marketers feel compelled to abide?
- What are the trends in marijuana brands? Are big brands on the horizon?
- What lessons learned are relevant to marketers in any industry?
When: Wednesday, November 18th
Time: 7:30 a.m.—9:30 a.m
Check‐in and breakfast networking begin at 7:30 a.m. The panel discussion begins promptly at 8 a.m.
Where: University of Denver
Joy Burns Center Ballroom (Note: This is a different location than the athletic arena.)
2044 E Evans Ave. at the corner of High and Evans streets
Denver, CO 80210
Cost: $20 AMA Members, $35 Non Members