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Five Human Truths and Why Marketers Should Take Heed

April 26 @ 7:00 am - 9:00 am MDT

Five Human Truths and Why Marketers Should Take Heed explores why, in a world of technology and artificial intelligence, we must remember that our customers are human. And that demands a more empathetic communication strategy. Get strategic storytelling tactics for wooing your audience, leaving ego behind and converting leads; perfect for content pieces like email campaigns, website content, ebooks, social media soundbites and more.

Andrea Enright has run The Boot Factor, a storytelling agency, since 2002, helping Chipotle, CU-Anschutz, Honeywell, Bloomingdales, Daniels College of Business and loads of other less glamorous companies translate, educate, enchant and convert. Andrea is a regular speaker, a spirited connector, and is passionate about helping professionals find their authentic and relevant voice. Her past includes plenty of hitchhiking in dangerous countries and a few minor roles in B-movies for the SyFy Channel.


General Assembly @ INDUSTRY RiNo Station
3858 Walnut St
Denver, CO 80205
The building entrance faces southeast.  There is no entry on Walnut Street.  From Walnut St. walk north toward 40th street (away from RiNo Beer Garden) and then east along the building until you are able to walk south to the building’s front entrance which faces N Lafayette St. There is free street parking in the neighborhood south-east of INDUSTRY RiNo Station.


April 26
7:00 am - 9:00 am
Event Category:


General Assembly @ INDUSTRY RiNo Station
3858 Walnut Street
Denver, CO 80205 United States

Refund Policy

AMA Colorado will refund the cost of your ticket (minus EventBrite fees) until 24 hours before the event start time. Please contact us to request a refund.