According to the August 2015 CMO Survey, a bi-annual survey from top marketers to track and predict marketing trends, marketing budgets remain in flux and marketing spending as a percentage of company revenues continues on a downward trend. With these shrinking budgets, traditional marketers are challenged to maximize their marketing efforts while still engaging clients.
Nonprofit organizations have consistently operated on a “do more with less” shoestring marketing budget and are often the frontrunners in creative yet low-cost marketing strategies. This breakfast discussion will highlight best practices employed by nonprofit sector professionals.
Check‐in and breakfast networking begin at 7:30 a.m. The panel discussion begins promptly at 8 a.m.
Free for AMA Members | $35 Non-Members
Directions / Parking: Parking is available in Lot E at 2044 E Evans Ave, Denver, CO 80208, (the southeast corner of Evans Ave and S High St). From I-25, exit University Blvd heading south. Turn west on E Evans Ave. Turn south on S High St. Take the first left into the Lot E Garage and head to the gate; stay to the right for guest parking. Once you park and pay, exit the lot on the southeast corner and proceed up the staircase and to the right (south). Click here for a map.
- Erin Atwell, VP of Community Giving and Operations, Community Shares of Colorado
- Alexxa Gagner, Director of Public Relations, Denver Rescue Mission
- Jen Morris, Vice President of Marketing and Communications, Mile High United Way
- Dana Rinderknecht, Director of Online Giving, Community First Foundation
Doing More With Less is the third event of the four in the Colorado American Marketing Association’s Act Strategically event series: breakfast events where experts share their perspective on top-level strategic marketing issues that every marketer needs to know to be effective.