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Digital Series: Defining KPIs and Measuring Success

May 15 @ 7:00 am - 9:00 am MDT

As part of the AMA Colorado Digital Series, this month’s event is all about metrics, measurement, and strategy. Understanding the intricacies of metrics not only unveils company performance, but also allows for calculated decision making and strategy implementation. Join us for an engaging dialogue with a dynamic panel of industry professionals who bring in-depth knowledge, including personal anecdotes, professional tools, and case studies. The AMA Colorado Digital Series programming is a partnership with the Daniels College of Business Consumer Insights and Business Innovation Center (CiBiC). Breakfast and coffee will be served.

About the Speakers

Anke Heckhoff

Anke is currently Vice President of Strategic Product Programs at ThriveHive, where she is focused on defining tools and guidance around digital marketing for small businesses.

Anke has spent more than 20 years in technology companies, ranging in size from small start-ups to Fortune 500 companies. Anke has defined, launched, and managed an array of products, including website builders, publishing tools, online directories, and mobile apps. Anke also built and directed a number of teams that were responsible for digital and print marketing, product marketing, customer success, content creation, data analytics, and software localization.

In her most recent position at Closely, which was acquired by ThriveHive, Anke led Marketing and Customer Success for the award-winning Perch app and guided product development efforts for the Perch Step Up Series, a service that evaluates the online presence of small businesses and provides improvement suggestions.
Anke has held positions as VP, Channel Marketing and Operations at Closely, Director of Local Media Properties at Local Matters, and Senior Product Manager at Verio (subsidiary of NTT). Anke holds an MBA from the University of Colorado at Denver.

Nico Brooks

Nico Brooks is a principal at Two Octobers, a fanatically-analytical digital marketing agency in Denver. He has worked in digital marketing and advertising technology since the late ’90s. He has helped many publishers, advertisers and agencies with digital media technology, measurement and optimization, among them Yahoo, GroupM, Microsoft and the Yellow Pages. He is also an organizer of the Denver Google Analytics Meetup and an adjunct professor of marketing at the Daniels School of Business.


May 15
7:00 am - 9:00 am
Event Category:


Two Octobers
1060 Bannock Street #200
Denver, CO 80204 United States

Refund Policy

AMA Colorado will refund the cost of your ticket (minus EventBrite fees) until 24 hours before the event start time. Please contact us to request a refund.