Join us on Nov. 14 from 7 a.m. to 9 a.m. at the University of Denver Joy Burns Center for the first in a three-part Digital Insights event series: “Consumer Insights in the Digital Space.” Does your company really know what the customer wants? Does it tailor messaging across platforms to reach specific audiences and customize the user experience? Does it harvest all the data it should and then use it to maintain, pivot, or create new tactics? The bottom line is that if your company is not utilizing both qualitative and quantitative data to make strategic decisions and customize the customer experience, it’s behind. Really behind.
In this kick-off event, we’ll take a deep dive into consumer insights with a dynamite panel and unfold the “what’s,” the “why’s,” and the “how’s,” through case studies, micro tutorials, and real-lived examples from our panelists. This event series is a collaboration with the University of Denver’s Consumer Insights and Business Innovation Center (CiBiC) at the Daniels College of Business.
Each event in this three-part series will pull from the previous topics, HOWEVER, don’t despair if you can’t make to all three (or more than one)! Each event will feature relevant topics, industry insight, engaging speakers, and will have merit for today’s marketing team (or individual!). Whether you can make one, two, or the whole trifecta, we at the AMA and the CiBiC look forward to seeing you on Nov. 14!
About The Speakers
Michael Myers, Teaching Associate Professor
I’ve been in the digital marketing industry for 18 years. I’m an Associate Professor at the Daniels College of Business and have been teaching since 2010. Along with teaching I’ve been consulting for the past 12 years. Prior to consulting I worked with agencies including Blue Moon Digital, FreshCurrent and SpireMedia creating value for clients such as Intuit, Tory Burch and Sony. My passion is for digital marketing and I enjoy helping students and clients take advantage of the evolving ecosystem. In 2004, I received my International MBA from the Daniels College of Business at the University of Denver.
Alex Levin, Senior Experience Researcher, Effective
Alex is a Senior Experience Researcher at Effective, an experience design agency creating transformative, human-centered solutions for businesses across industries and organizations. In her role, Alex carries out qualitative research using a wide range of methodologies, while integrating data strategy, to identify pain points and unmet needs to help guide the design process. As a Senior Experience Researcher, she leads all steps of the research process, from helping craft the strategy and approach through execution and analysis. Alex has an expertise in and passion for conducting research in the healthcare space. In her free time, Alex can be found exploring all that beautiful Colorado has to offer, exercising, and playing with her puppy, Kona.
Michael Jurbala, Merkle