Design thinking is challenging today’s corporate culture in profound ways. More than a creative process, design thinking is methodology for problem solving that, as the CEO of Ideo puts it, “integrates the needs of people, the possibilities of technology, and the requirements for business success.” Designers across disciplines can contribute to business success outside of the bounds of their job description like never before.
Join a panel of Colorado design thinking experts to find out:
- The basics of design thinking as a discipline and how it works.
- If you’re a designer, how to transcend your job function and apply your skills more broadly.
- If you’re not a designer, how to leverage the skills of those in your organization who are beyond their job description.
- If and where design thinking falls short and how to fill the gaps.
Tickets: FREE for COAMA Members | $25 Non-Members
About The Panelists
Jeff Panis is a digital media strategist and producer at MAD Greens, a fastcasual restaurant chain based in Golden, Colorado. A passionate storyteller, he manages the platform, content and user experience for madgreens.com. His handson approach to digital strategy connects guests to the MAD Greens mission…Eat Better.
Covering the spectrum of digital media, he has produced video profiles for Martha Stewart Living, designed awardwinning websites with Vail Resorts, and was an ASME Finalist for Best Video and CRMA Winner for Best Photo Essay with 5280 Magazine.
Emily McCammon is a Senior User Experience Designer at Gaiam TV, a cross platform conscious media streaming network. Emily came to Colorado by way of Philly, New York City and most recently LA where she was the Associate Director of UX at Trailer Park. Emily has worked on apps and websites for clients including Apple, Toyota and the Academy of Motion Pictures Arts & Sciences. Emily has consulted for a few of Silicon Beach’s finest startups including Ignite Teaching and Tuition IO. When Emily is not working on her laptop tan, she enjoys outdoorsy activities and general food snobbery.
Parizad (Pari) Motiwala-ODonnell
Pari brings almost 20 years of handson expertise in marketing strategy and is an avid practitioner (and continuing student) of Design Thinking and its 3 pillars of Empathy, Invention and Iteration to evoke meaningful experiences. She recently completed a Fellowship in Design Thinking & Strategic Leadership at the California College of Arts, San Francisco.
At Parizad LLC, her own Design Thinking and Innovation consultancy, Pari uses the principles of design to help create impactful brand experiences and digital strategies for global Fortune 100 and startup client partners alike. In 2014, Pari completed a sixyear tenure as Executive Vice President, Innovation & Strategy at Egg Strategy in Boulder. Past leadership roles include running digital advertising and innovation companies in New York City, including at MarchFirst/USWebCKS, IconMedialab and J. Walter Thompson.
Rob founded Loophole®, a Denverbased industrial and interactive design studio in 2003. Rob cofounded Object + Thought, an exhibition space exploring the intersections between new media and technology. He has taught Industrial Design at the Art Institute of Colorado and served as the regional President of the Industrial Designers Society of America (IDSA) for several years. His wide range of work has been recognized by the Industrial Designers Society of America, BusinessWeek, Wired Magazine, and the American Institute of Architects. In the past decade, he has completed work for: Case Logic, Virgin, Minolta, Thermos, General Electric, Kimberly Clark, Johnsonville, HunterDouglas, Waterpik, NCR, Burton, 3com, APC, and a handful of regional entrepreneurs. Rob’s previous design work can be viewed at loophole.co