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Calling Out Character: Personas in Type

October 26, 2017 @ 6:00 pm - 8:00 pm MDT


Once upon a type… There was a Marketer that searched the letterscape for their brand’s perfect font.

Join the interactive game night that brings together typographic artisans. Learn to convey personality in your business through stylistic text treatment. TYPO, an artistic BINGO game, provides a glossary of industry terms that facilitate dialog. Speakers will share techniques they use to translate persona to type. We will explore how artists attract different audiences through hand lettering, screen printing, and graphic design. Come share how your brand’s story can be told through letter characteristics.

Identity resonates when you marry “character” with characters!

About The Speakers

Adam Rothweiler
Adam Rothweiler, Business Development Manager, Endeavor Exteriors
Adam has deployed his capabilities in sales across numerous roles in the real estate industry, currently working as a business development manager for a local general contractor.  Personal finance and real estate investments are centric to his professional passions and allow him to help property owners, managers and HOA boards execute capital expenditure projects economically and efficiently.  

Originating from a rural town south of St. Louis, MO, Adam moved to Denver in the Fall of 2016 to enjoy all that the Rocky Mountains have to offer.  When Adam is not skiing or hiking on the weekends, you will likely find him reading or watching hockey.


Victoria Adams-Kotsch
Victoria Adams-Kotsch, Independent Graphic Designer + President of AIGA Colorado

Victoria Adams-Kotsch moved to Denver from Washington, D.C. four years ago to establish a better work life balance and escape the day-to-day rush of the East Coast. She is an independent graphic designer with a focus on print design ranging from editorial to branding to letterpress. Victoria has worked with international and local clients, giving her a breadth of work that ranges from pushing structured in-house branding to playful children’s magazines. She is enjoying her fourth year with AIGA Colorado as the current President and continues to work to advocate, elevate, and inspire designers and the community. 



Daniel Alt
Daniel Alt,  UI Designer at Spectrum + Owner of 6Picas

Daniel Alt is a UI Designer at Spectrum (Charter Communications) where he leads the visual and interactive design on high-visibility support and billing projects. Additionally, Daniel runs his freelance design firm, 6picas, which focuses on web design, email marketing, and the occasional musings on typography under the guise of his blog, “What’s the Point?” During his rare free time, Daniel likes to sip on cheap whiskey while purchasing unusual domain names and designing creative landing pages.




Jason Wedekind
Jason Wedekind, Owner + Letterpress Mechanic, Genghis Kern

Jason Wedekind has been obsessing over typography for a long time. As owner of Genghis Kern Letterpress + Design he strives to create tactile experiences for clients, whether designing an identity from scratch or taking an existing brand and pushing it over the edge through unique production methods. Ten years ago while working as an art director at a small firm he started letterpress printing and collecting wood type. Little did he know the roads that would take him down. Now Genghis Kern does it all from designing and printing one off commemorative prints using hand-set type to producing 30,000 soap boxes. Ask him any type/design/letterpress questions and be prepared for way too long of answers.



Adam Vicarel
Adam Vicarel,  Freelance Art Director, Vicarel Studios

Adam is a freelance art director and hand lettering artist based in Denver, CO. Specializing in hand lettering, typography and illustration, his work is used to elevate logo design, branding systems, packaging design and marketing/advertising campaigns. Vicarel strives to infuse both his love for travel and the outdoors into his work by combining typography, photography and storytelling to create a visceral experience for my viewers. Just over 3 years ago Adam started Vicarel Studios when he realized that he cared far more about his quality of life—doing work he loves to do—than he cares about money. Through this approach to his career he has had the opportunity to create for clients such as Coleman, Sharpie, Lennox and International Delight, among others.



October 26, 2017
6:00 pm - 8:00 pm


Ink Lounge
29 South Fox Street
Denver, CO 80223 United States

Refund Policy

AMA Colorado will refund the cost of your ticket (minus EventBrite fees) until 24 hours before the event start time. Please contact us to request a refund.