Even though the origins of branding can be traced to prehistoric times, it doesn’t mean the concept of branding is outdated; it means it’s a time-tested notion that works. Sure, back in the day branding may have been a one-and- done, but with today’s fierce competition, branding is a must-do on the daily.
With the need to stay relevant in the marketplace relentlessly on the rise, nonprofits of all shapes and sizes must take notice and evolve their brands to stand out from the herd.
Come to Zuni Street Brewing Company to have a beer, pet some dogs, and eat some good food while we dispel the myths that branding is only for the “big dogs”—Fortune 500 companies and your hugest rival. You won’t want to miss the opportunity to learn tips and tools to raise the visibility and value of your brand in powerful ways.
Plus, we will have PUPPIES running around the entire time and ALL PROFITS WILL BE DONATED to help dog shelters of Denver.
Why Attend Brand-Aid?
Beer and Dogs – Do we need to say more?
If we have to.. here are your three main tangible takeaways:
- Benefits and advantages of branding
- Critical elements of a brand
- How to embrace a solid brand strategy—how to live your brand!
Food Sponsored by Wheels on Fire – Get a complimentary Caesar salad or homemade Gelato
Drink Donation: $1 Donation for every pint purchased at Zuni Street Brewing Company
About the Speaker
Kelley Peterson has played a hand in advancing brands for nearly half her lifetime – it’s truly in her blood. Using her marketing communications know-how and creative flare, Kelley helps organizations advance their brands for good – then shares “what works” to help even more.
Local, regional and national marketing conference attendees find Kelley’s soapboxes to be fun, engaging conversations with tangible takeaways. Kelley is a Past President of American Marketing Association National Professional Chapters Council, an inductee into AMA Lincoln’s coveted Marketing Hall of Fame, and a previous member of Lincoln Business Journal’s 40 under 40.
As Vice President/Creative Director at KidGlov, Kelley has been fortunate to be a part of advancing great nonprofit brands like: CenterPointe, Child Guidance Center, Dreamweaver Foundation, Immanuel Communities, Lancaster Event Center, Lincoln Children’s Museum, Lincoln Community Foundation, Lincoln Lutheran High School, Lincoln Midwest Ballet Company, Nebraska Community Foundation, Nebraska Health Care Association, Nebraska Main Street Network, Matt Talbot Kitchen Outreach, MembersOwn Credit Union, PromiseShip and St. Monica’s.