9.19.2016 // Job Opening – National Sales & Marketing Director

The Lenz Firm is recruiting for a National Sales & Marketing Director who will be responsible for a team of 2 Sales Managers covering the US Market and is uniquely positioned for an ambitious leader who enjoys expanding the sales revenue nationally – this is not a traditional sales role. We are searching for a candidate who shows a high level of ownership for their business and is adept at selling products nationally and has a proven ability to win new business and cultivate long last relationships.

Our client who is located in the Seattle area is seeking a leader who could be based remotely in the US for one of their health beverage subsidiaries who has the following experience:

  • 8-10 years of sales and marketing leadership experience in the food and beverage industry (CPG)
  • Successful sales revenue track record
  • Developing and implementing a sales strategy for the team
  • Build strategic relationships with decision makers and build affiliate partnership opportunities
  • Aligning market demands to distribution
  • Passion for natural products, people and the willingness to explore, expand and learn. Also the willingness to share knowledge and inspire passion in others
  • Ability to travel 30 – 35%
  • Start-up experience preferred
  • Bachelors Degree preferred

This is an exciting opportunity to get in on the ground floor with this innovative health product organization!

For more information please visit http://jobs.lenzfirm.com/jobseeker/National_Sales__Marketing_Director_J02399870.aspx

7.29.2016 // Job Opening – Marketing Director, Ponderosa Advisors

Ponderosa Advisors is a fast-growing data products and consulting firm with information and analytical tools to improve decision-making in natural resource markets. The company’s Water Sage division is seeking a Marketing Director to expand its business and build out its marketing capability. Water Sage is a web-based research and analytics platform integrating water rights, well, and land data with a host of legal and administrative insights. Water Sage is sold as a SaaS product and has been commercially released in Colorado, Montana, Wyoming, and Texas, with 13 more Western states in development and the entire US in its sights. This is a new position that will report to the President of the Water Sage division and interact closely with the sales department and all related client-facing and development personnel.

Ponderosa Advisors is seeking an individual with exceptional talent and skills to join its senior staff to lead the marketing effort and support sales growth and business development for Water Sage.

KEY RESPONSIBILITIES OF THE JOB:

  • Develop and implement a strategic marketing plan for Water Sage, including go-to-market strategy as new states, data, and features become available.
  • Create, apply, and execute a market segmentation strategy for Water Sage’s potential customer/client base.
  • Devise and recommend product/service positioning, language, packaging, and pricing strategy to enhance brand awareness and product acceptance.
  • Formulate and deploy marketing campaigns across market segments, build automation, and boost search marketing.
  • Advise and oversee all website and social media content for the Water Sage brand.
  • Lead content generation including consistent collaboration with both Water Sage subject matter experts and outside individuals/organizations. Coordinate with PR and internal personnel to drive earned media and ensure continuity of the Water Sage message.
  • Author, co-author, or lead the development of white papers, op-ed articles, internet postings, webinars and social media to promote Water Sage’s benefits and values to each of the various segment populations.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Develop, maintain, and direct a marketing and inside sales/account management staff including recruiting, selecting, orienting, training, and evaluating employees’ performance toward planned sales and marketing metrics.
  • Meet with key customers and assist sales with maintaining relationships, negotiating opportunities and closing deals.
  • Work with sales team to maintain relationships with customers/clients by organizing and developing specific customer marketing programs, including Water Sage’s presence at conventions, annual meetings, trade associations, and seminars.
  • Generate and manage sales/marketing operating budgets. Plan and oversee all marketing activities, including print, online, electronic media, and direct mail.
  • Provide short- and long-term market forecast reports by directing market research collection, analysis, and interpretation of market data.
  • Influence and provide insight into product development and design by monitoring client use, interaction with clients, and evaluating market trends.
  • Develop new uses and markets for existing products by analyzing use statistics, acquiring and analyzing market data, and consulting with internal and external sources.

COMPETENCIES:

  • Working knowledge of modern marketing practices, including website, content-based, search, and marketing automation
  • Strong business acumen
  • Independent, creative self-starter with a results-driven mindset
  • Strong presentation skills
  • Proven leadership skills
  • Executive experience in building and managing the execution of a marketing budget at or below budgeted costs
  • Adaptable to change
  • Learning mentality with a desire for constant growth

QUALIFICATIONS:

  • Five to ten years of experience in marketing data/information/SaaS products and services across multiple customer segments
  • College degree; advanced degree preferred
  • Progressive experience managing a marketing and sales team
  • Basic proficiency with CMS (Kentico preferred) and basic design tools is a plus
  • Proven track record of leading and building teams

OTHER:

Salary, benefits, and bonus commensurate with the level of expertise and experience a candidate brings to the position. Upward mobility potential with exceptional performance.

 

To inquire about open positions at Ponderosa, please contact us at careers@ponderosa-advisors.com.

6.16.2016 // Job Opening – Part-time Marketing Coordinator, The Cossitt Law Firm

Job Summary: Rapidly expanding Fort-Collins based law firm is seeking a part-time marketing coordinator. They will report to the lead attorney/owner and will implement marketing tactics including but not limited to:

– Digital advertising

– Public and media relations

– Ensure branding guidelines are applied to all marketing pieces

– New client generation: development, tracking and follow-up

– Social media management, SEM and SEO

– Content development for website and collateral

– Measure marketing metrics and adjust tactics accordingly

– Competitive research

– Clerical support as needed for the rest of the team

– Other general office duties as assigned

– Strict adherence and keen understanding of ethical rules

– Adept at changing projects and shifting focus as priorities shift

Once the primary marketing tactics have been implemented, this candidate will help outline strategy and budget for the future. This candidate might also help with recruiting and other operational duties as assigned.

Required Skills and Experience

– BA or BS in marketing, advertising or related field

– Minimum of 3 years marketing experience

– Independently driven and motivated

– Sincere passion for marketing and supporting the team

– Master at juggling multiple projects at once

– Proficient in MS Office applications and experience in Photoshop

– Marketing experience in a professional services firm a plus

– Customer service is a priority in everything you do

$15-$18/hour with approximately 15-20 hours of work per week. Working remotely possible.

Interested candidates should submit their resume and a cover letter outlining the top 3 marketing projects they have done no later than June 27, 2016 directed to Tom@CossittFamilyLaw.com.

5.17.2016 // Job Opening – Marketing Director, Life Care Center of Co. Springs

Job Summary: The Marketing Director will drive census by developing effective marketing strategies and establishing firm business relationships with potential referral sources in the community. Requirements – Must have previous marketing experience, preferably in healthcare. A Bachelor’s degree in business/marketing is preferred. Strong communication and interpersonal skills are a must.

EMS Software

3.14.2016 // Job Opening – Director, Product & Solutions Marketing, EMS Software

Job Summary:

Reporting to the Vice President of Marketing, the Director of Product Marketing will define and enable the go-to-market strategy for our products, working closely and collaboratively with the Product Management and Sales organizations. You will be an advocate for how we solve customer problems. You will be our expert on our products and help optimize our sales process and collateral. In short, you will give our sales team a competitive edge. As a subject matter expert, this role is at the heart of all Marketing and Sales efforts.

Responsibilities:

  • Develop the strategy for messaging, promotion, selling, and expansion of our product footprint in close collaboration with Product Management.
  • Make data-driven decisions to drive the sales of our products to achieve company goals.
  • Research market needs, and collect and analyze data that supports our products to our Buyers.
  • Define and maintain a deep understanding of our Buyer Personas.
  • Serve as a subject matter expert on our products to customers, prospects, external stakeholders (analysts, media, pundits, agencies) and internal stakeholders (Sales, Demand Center, etc.).
  • Lead the go-to-market strategy, messaging, and marketing of new releases and new products.
  • Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking.
  • Work collaboratively with the Content Marketing Manager and writer(s) on the content strategy and supporting assets.
  • Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
  • Work with our customers to identify and create case studies and customer success stories.
  • Assist sales on calls when appropriate to provide deeper dives into the product.
  • Deliver training and sales tools, in partnership with Employee Development, to our reps to help them be more efficient and effective.
  • Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times.
  • Conduct Win / Loss analysis in cooperation with Product Management and translate that into actionable information, tools (i.e. battle cards) and programs for Sales and Marketing.

Requirements:

  • BA / BS degree or equivalent working experience. MBA preferred.
  • 10+ years of experience in product marketing.
  • Proven and visible marketing veteran with experience driving adoption and expansion of a product.
  • Possess a highly analytical approach, used in a wide range of responsibilities, from customer development to product adoption to sales processes.
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting / selling in this role.
  • Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, market share, etc.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring life to the product.
  • Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.
EMS Software

3.14.2016// Job Opening – Website Manager, EMS Software

Job Summary

EMS Software is looking for an inspired website manager who will continue to evolve our company’s website and content presence in the market. In this role, the right candidate will have defined, launched and managed the optimization of a brand as expressed via the website and content. This role will be responsible for owning the website, lead conversion optimization and content management system. This position reports to the Vice President of Marketing. Must be a self-starter and comfortable wearing multiple hats in a fast-paced, changing environment.

Responsibilities

  • Ability to define and manage a website that is optimized for lead attainment and funnel management, as well as inspires repeat visits.
  • Develop web analytics tracking and reporting dashboard for use in website and campaign performance analysis.
  • Define, manage, and document tests (multivariate, A/B, usability) that drive improvements to user experience and lead conversion.
  • Manage and execute interactive projects (i.e. website / microsite wireframes, banners, etc.).
  • Lead projects on website design requirements, website structure and measurement.
  • Manage content publishing on the website.
  • Ensure ongoing quality control for the website.
  • Manage relationship with digital agencies, as applicable
  • Assist with special projects and ongoing marketing efforts as required.

 

Requirements

  • Passion for online marketing and UE behavior
  • Manage a Content Management Systems (Kentico preferred)
  • Technical knowledge of third-party tag placement to ensure proper data capture (Google Tag Manager).
  • Expertise in UI/UX that optimizes for conversions; in-depth knowledge of wireframe design software, such as Axure
  • Comfortable working in HTML, CSS
  • Expertise with web analytics tools (Google Analytics, Moz, etc.)
  • Expertise with deploying hooks that allows for tracking and measurement in the marketing automation platform
  • Detail oriented, extremely organized, and strong project management skills
  • Excellent interpersonal, written and oral communication skills
  • Ability to collaborate effectively across departments
  • Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines
  • Experience in enterprise software, SaaS and B2B marketing
  • Experience in a digital marketing agency preferred
  • Bachelor’s in business or marketing preferred
  • Experience with Marketo a plus
  • Experience with Adobe Creative Suite a plus
  • Please provide live website examples and portfolio

 

 

colorado technology association

11.27.2015 // Job Opening – VP Corporate Engagement, Colorado Technology Association

SUMMARY

The primary function of the Corporate Engagement Director is to build and maintain the portfolio of top accounts that provide over 50% of the total revenue that supports the association and it’s foundation.   The Director manages a staff focused on member retention, new member acquisition and sales operations.  The Director is a member of the executive staff, reports directly to the CEO and needs to understand and be able to speak to the breadth of CTA’s and CTF’s value and impact across the spectrum of community development, economic development, workforce development, and advocacy.

RESPONSIBILITIES

1.  Build executive relations for portfolio of top accounts:

  • Ensure relationship depth at the C-level (minimally CEO, CIO, CMO)
  • Integrate into CTA’s/CTF’s strategic networks
  • Enroll into the Annual Investor program
  • Provide executive account management through an annual investor program:
    • Create a documented Strategic Account Plan for each annual investor with allocation preferences.
    • Coordinate and conduct mid-year account reviews and year-end summary review meetings
    • Renew in a timely manner
    • Maintain dashboard, ensure that all systems accurately reflect Investor’s status.
    • Organize the Annual Investor event.

2.  Develop revenue from all sources statewide (dues, sponsorships, fees, donations and grants):

  • Sell sponsorship packages.
  • Generate Investor, Supporter, Premium dues revenue:  direct sales, manage staff focused on renewals
  • Generation donations and grant funding for the Foundation.
  • Develop new sponsorship packages as opportunities develop through Investors – be adept at recognizing good opportunities yet avoiding overcommitting the organization.
  • Lead the BOD Membership Development committee to drive BOD engagement in top accounts.

3.  Partner with marketing:

  • Lead creation of annual sponsorship catalog.
  • Coordinate with marketing on the planning and design of all collateral specific for top accounts.
  • Coordinate with marketing on communications activities to top accounts.
  • Sponsors:
    • Connect with sponsors frequently to ensure expectations are aligned.
    • Responsible for ensuring that the Marketing and Finance fully understand the commitments made to the sponsors, including initiating sponsor onboarding with signed contract before handoff to Marketing.
    • Assist with the delivery sponsorship package deliverables as assigned.
  • Assist with speaker recruitment and confirmation.

4.  Manage and develop the sales staff who are focused on:

  • Membership experience management, renewals
  • Sales operations, including data quality
  • Customer service
  • Ticket and table sales

5.  Represent CTA on designated strategic initiatives as assigned by CEO

SKILLS AND EXPERIENCE

  • Experience working with executives
  • Executive account management and relationship outreach experience.
  • Experience managing others.
  • Ability to positively interact with all types of people:  staff, the BOD, members and sponsors.
  • An understanding of a not-for-profit association environment and of the technology industry in order to articulately and confidently convey the Association’s value proposition, at the same time as understanding member’s businesses in order to build more meaningful relationships within accounts.
  • Excellent communication skills, including very professional and positive phone skills, as well as clear and accurate written communications.
  • Bachelor’s degree in a related field preferred.
  • 5+ years of related sales and business development experience.
  • Detail oriented, skilled at tracking action items and metrics including holding people accountable.
  • Knowledge of technology industry
  • Project management skills, including planning, scheduling and coordinating.
  • Schedule flexibility to accommodate events and or initiatives
  • Strong computer application skills

How to Apply / Contact

Please send a cover letter with salary requirements and resume, including how you heard about the job via email to jobs@coloradotechnology.org with the subject line: VP Corp Engagement

Apply for this Job!

10.22.2015 // Job Opening – Digital Marketing Specialist, Greystone Technology

Digital Marketing Specialist

Web Services – Online Marketing

A Digital Marketing Specialist helps drive online marketing tactics including SEO, PPC, Lead Generation, Conversion Rate Optimization, Remarketing, Retargeting, and Data Analysis. This individual reports directly to the Digital Marketing Manager. The Digital Marketing Specialist will have the perfect combination of both technical and personal skills. 

Required Technical Skills

  • 2+ years of Online Marketing Experience
  • Experience with diversified clients
  • Ability to work independently and efficiently
  • Ability to stay current on and implement emerging online tactics

Preferred Technical Skills

  • Current or recent Google AdWords certification.
  • Current or recent BingAds certification.
  • Current or recent Google Analytics IQ certification.
  • Experience with clients in the medical and higher education fields

A successful Digital Marketing Specialist will:

  • Work well in an environment of strict deadlines and changing priorities
  • Keen ability to gather what is needed, create specs and estimate projects.
  • Prove to be a reliable resource as part of Greystone’s Web Services team.
  • Act as a key resource for all Greystone team members.

Apply for this Job!

10.22.2015 // Job Opening – Senior SEO Specialist, Volume Nine

We are one of Colorado’s largest SEO firms, and we are looking for Senior SEOs to join our team. If you are great at what you do, want to work with some of the best in the business, and passionately believe in the power of organic traffic, we want to hear from you!
Interesting facts about Volume Nine.

  • We are dedicated to recruiting top talent and developing a high-performance team that provides results and value to our clients. This is turn, provides the V9 team with challenging, meaningful, and satisfying work each day.
  • V9 SEO experts have over 300 cumulative years of Internet Marketing experience, and this gives you the opportunity to work with some of the best experts in the industry.
  • Volume Nine has pride-inducing workplace values, and we foster a culture of empowerment & trust, affording employees a level of control over their work-life with flexible work schedules & working remote opportunities.

Here are some things on our Wish List:

  • Senior Level SEO skills
  • Agency background with 4-5 years in the industry
  • Experience working with big brands
  • Strong foundation in SEO fundamentals and willingness to match that expertise with the V9 philosophy
  • Skilled strategist with ability to explain key aspects and difficult concepts of SEO
  • Vision and ability to help build SEO programs
  • Experience leading a team of SEOs
  • Demonstrate both a technical and tactical knowledge of SEO techniques
  • Experienced and confident presentation skills both in person and via online
  • Outstanding communication skills both verbally and written
  • Understand how content and links contribute to the overall digital promotions of the website.
  • Experience using GA, GSC, and third party tools like SEM Rush, Majestic SEO, Screaming Frog, etc.
  • Excels at working both independently and collaboratively
  • High attention to detail and ability to organize and prioritize to bring greatest value
  • Excited about new technologies and stays up on industry news & trends
  • Thrives working in a fast-paced environment

Here is how that might show up in the day to day:

  • Identify On-Page Optimization opportunities according to SEO best practices
  • Start Keyword Research projects from scratch on new websites
  • Prepare Competitive Analyses for client’s online environments
  • Show previous successes relating to Panda and Penguin updates
  • Navigate and report on GA and GSC
  • Write new website pages, blogs and articles for engagement value
  • Master of Best Practices of SEO – Educate clients on best SEO practices and advanced level concepts.
  • Participate in Strategic Planning for Client Goal Attainment
  • Resource to team – tackling questions that may require research.
  • Prepare client-ready docs

DENVER CANDIDATES ONLY
Apply for this position

Coors Credit Union

9.21.2015// Job Opening – Marketing Specialist, Coors Credit Union

Coors Credit Union, headquartered in Golden, Colorado, is looking for a highly creative and results-oriented MARKETING SPECIALIST to communicate the vision, strategy and goals of the credit union into effective marketing and communication programs to attract new members and offer continuous value to existing members.

As a member of the Marketing team, you will assist with the tactical direction of our marketing, advertising, and public relations functions to ensure continued growth and alignment with the goals of the credit union. Among other things, this position includes writing promotional pieces, ads and news releases; developing and coordinating the production of marketing materials and promotions; developing website and social media content; coordinating events for various Select Employee Groups; and monitoring and analyzing marketing results to determine effectiveness of programs and materials.

We are looking for a creative, enthusiastic team player with at least 3-5 years of marketing and/or communications experience, skill at writing and editing according to best communications practices and the AP Stylebook, be proficient in MS Office software and be familiar with graphic design programs such as Adobe InDesign, Photoshop and Illustrator. Prior credit union is experience strongly preferred, as well as experience with copywriting, design, direct mail campaigns, electronic marketing, and database analysis. Excellent communication, project management, and writing skills are required, as well as a bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.

As a full-time employee of Coors Credit Union, you will receive the following outstanding benefits: competitive salary and incentive pay; generous paid time off; company-paid health, dental, vision and life insurance; short- and long-term disability benefits; 401(k) with company matching contributions; employee loan discounts, and tuition reimbursement.

Coors Credit Union, a full-service financial institution with assets in excess of $200 million, has provided exceptional financial service to members for more than 60 years. Serving Jefferson, Denver, Boulder and Larimer counties, our members have voted us the “Best of the Best” credit union or bank the last four years in a row, and our mission is to build lifetime relationships in an atmosphere that supports our core values of integrity, respect, financial stability, trust, collaboration, member focus, and fun.

Ready to join the team at this “Best of the Best” credit union? To apply, submit your resume, work samples, and a letter of interest to:

Coors Credit Union
Human Resources Department
816 Washington Ave
Golden, CO 80401

careers@coorscu.org