AMA members will soon be seeing a new look for the national American Marketing Association, which launched an updated brand identity and logo at its 2016 Leadership Summit in April. Colorado members will begin seeing the chapter’s new logo in use across all marketing and communications channels starting in August.
The new brand identity was developed by Chicago-based branding agency O’Keefe, Reinhard and Paul (OKRP) to better reflect the AMA’s role in the global marketing community and the organization’s vision for the future. A simple design that lends itself well to a variety of print and digital uses, it is meant to embody forwardness and action, with a primary color palette of bone white, French navy blue and black to evoke intellectual gravitas, trust and power.
The mark also supports the AMA’s new brand tagline “Answers in Action,” which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community. Leading up to the unveiling of the new brand identity, the AMA announced its Intellectual Agenda meant to inspire thought, research and advancement in the field, and specifically address the “seven big problems” confronting marketing. The Intellectual Agenda seeks to serve as a big tent source of guidance and inspiration that includes both theoretical and applied knowledge that will ultimately provide actionable insights, frameworks, tools and resources for the AMA community.
Overall, the national announcement says, the logo represents “our commitment to being the most relevant force and voice shaping marketing around the world.”
Source: AMA Website