Co-Director of Executive Relations – Lynsay Russell
Lynsay Russell has a decade-long love of digital marketing. As Sr. Global Marketing Operations Manager for Medtronic, she leads digital strategy and implementation for business divisions that represent more than $4 billion in annual revenue. In her role, Lynsay is the leading architect for the company’s Account-Based Marketing (ABM) strategy, and has been recognized as a “Top 45 ABM Superhero for 2017” by Terminus. (Fun Fact: The Atlanta chapter of the American Marketing Association selected Terminus for advertising/marketing startup of the year in 2016.)
As a result of her work with ABM and digital marketing strategy, she has been invited to speak at SiriusDecisions, Digital Marketing for Medical Devices, Knoxville American Marketing Association, Knoxville Advertising Federation, and SocialSlam – a conference about all things social media.
Lynsay has been a member and board member for the American Marketing Association since 2010, representing two excellent chapters in Knoxville, TN (her hometown) and in Colorado.
When she’s not building strategic digital marketing plans, you’ll likely find her practicing or teaching yoga (200hr certified yoga instructor), enjoying the mountains of Colorado, or writing for her blog over at lynsayrussell.com.