Smart Alliances Connect Colorado’s Marketing & Business Community

Tuesday, August 4, 2009
Sara Goodwin (303) 504-6350 sgoodwin1@comcast.net
Colorado Chapter of American Marketing Association Enhances Organizational Capabilities Through Strategic Partnership with Global Newswire Service

DENVER - The Colorado Chapter of the American Marketing Association (CoAMA) is excited to announce a strategic partnership with a global leader in news and information services – PR Newswire.

The strategic partnership with PR Newswire will help CoAMA communicate and engage with the diverse and vibrant Colorado marketing community. PR Newswire will provide integrated targeting, distribution and measurement services to raise awareness about CoAMA in the Colorado business community. The partnership will also provide CoAMA more comprehensive and consistent communication channels with which to reach its key stakeholders and audiences. In turn, CoAMA will market PR Newswire to its professional members.

CoAMA is always looking for ways to enhance its overall organizational capabilities to make it more valuable to its members and the mutually beneficial strategic partnership with PR Newswire is an important step in achieving this goal.

More information about CoAMA: CoAMA is the place marketers plug-in, recharge, and succeed.  For 50 years, CoAMA has delivered knowledge on emerging marketing trends and issues through integrated, strategic and tactical expertise. CoAMA connects marketers to the right people and information to thrive in their marketing careers.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe.  PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.