Local Marketing Professionals Support Colorado Communities During this Holiday Season

DENVER (Dec. 11, 2009) – As an all-volunteer run organization, the Colorado Chapter of the American Marketing Association (COAMA) understands the significant impact active community engagement and support can have on organizational success. COAMA has been a part of the Colorado community for 50 years, and its achievements have been built on the very communities it supports. The Chapter is involved with three important community programs this holiday season. 

Denver Young Professionals/Denver Gives Charity Toy Drive
Sponsored in-part by COAMA Up (the Chapter’s up and coming marketers and young professionals), The Denver Young Professionals and Denver Gives Charity are partnering to host a December Toy Drive, culminating in an event on Dec. 16, during which toys will be counted and achievements will be celebrated. Participants can drop off their toy donations (for delivery to the Denver Santa Claus Shop – one of the oldest charities for toys for kids in the state) at any Denver-area Wahoo’s through Dec. 16. 

“We are thrilled to partner with The Denver Young Professionals on this event,” said Ashley Martin, COAMA board member and chair of the young professional committee. “Giving young professionals an outlet to give back and feel like they belong to something greater than themselves is a very large piece of the experience we strive to provide as an organization.” 

Denver Rescue Mission
In celebration of COAMA’s 50th Anniversary and its commitment to the community, the COAMA gave the Denver Rescue Mission (DRM) a $500 donation at a recent chapter luncheon. Marketers are always thinking, creating, and spinning messaging and content to craft the story or angle, and in this case, COAMA hopes that by highlighting the plight of the homeless and hungry, they will help these individuals not only during the holidays but throughout the year. 

“The generosity and thoughtfulness of the Colorado AMA is very much appreciated,” said Paul Anderson, development officer for the DRM. “Denver has a significant homeless and hungry population and this donation will help those in need, in addition to highlighting their difficulties.” 

StandUp For Kids
At its December luncheon, the COAMA will support the StandUp For Kids organization with a $500 donation. StandUp For Kids helps children with the most basic needs (clothing, toiletries, and food, etc.). The children in the program are homeless primarily as a result of abuse and neglect, and this is an effort to enable them to once again trust adults and get back on their growth path. 

“It is our mission to help abused and neglected children with the most basic of needs,” said Christina Morgan, co-executive director for StandUp For Kids. “With donations from thoughtful organizations like Colorado AMA, we can help more children get back up on their feet and become valuable members of our community.”

Providing quality education is a core value for COAMA and having the opportunity to help shape youth, whether by providing basic necessities or valuable education, is vital to maintaining and growing a thriving community. As marketers, COAMA’s members are committed to not only giving these groups a monetary donation, but also a platform to share their story and continue their efforts in the community. 

“Colorado AMA is more than a professional organization. We are part of the Colorado community,” said Sally Mayberry, president of COAMA. “Building a bridge between community and commerce, we hope to inspire other organizations and companies to look beyond themselves, as it is not the money you make but what you do to better your community.”