Leo is a Principal at Corona Insights and leads the Insights for Strategic Marketing practice. As a result of his professional market research experience and his own investigation, he has developed a proprietary, step-by-step framework that serves as the basis for advising customers on their marketing planning and execution. In particular, he advises them on where they stand relative to a true data- and insights-driven marketing process, and what steps they can take as a result. Ultimately, this ensures that customers capitalize on the most efficient and effective use of their marketing resources, including offering the right product or service, reaching the right audience, and communicating the right message.
Leo works directly with business customers, large and small, across a variety of industries. His customer engagements center around providing data-driven insights and consulting for critical strategic marketing decisions related to marketing goals, current or potential market size, market segmentation, target market identification, and positioning. He also regularly uncovers insights for the successful development and testing of tactical marketing strategies.
Leo earned his BBA in Finance from Texas Tech University and an MBA from the University of Texas at Austin (McCombs School of Business).
Outside of work, Leo enjoys spending time with his family, including his two young daughters and even younger son. He can be seen frantically chasing them around the hottest kids’ venues in town. Occasionally he gets a chance to practice his backhand on the tennis court or his softball swing. And he remains personally interested in natural and holistic health activities and practices.
